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Data protection information for the CLAAS Component Business website

Status: October 2025

In the following Data Privacy Statement, CLAAS KGaA mbH ("CLAAS") provides information about how your personal data is processed on this website.

A. General Data Privacy Statement

 

I. Name and contact details of the controller
 

The controller is: 


CLAAS KGaA mbH
Mühlenwinkel 1
33428 Harsewinkel 
Deutschland
infoclaas@claas.com
 

(hereinafter referred to as "CLAAS" or "we")

 

II. Contact details of the Data Protection Officer
 

The Group Data Protection Officer can be contacted as follows:


CLAAS KGaA mbH
Data Protection Officer
Mühlenwinkel 1 
33428 Harsewinkel
Deutschland
group.dpo@claas.com

 

You can assert your rights as a data subject via privacy@claas.com.

III. Storage period

CLAAS stores your personal data only for as long as necessary in order to fulfil the purpose for which it is collected and processed. Where necessary, CLAAS shall store your data for the duration of the business relationship. 

 

Furthermore, CLAAS stores your personal data if and as long as this is required to fulfil contractual or legal obligations. We thus process your data to fulfil commercial or fiscal verification and retention obligations.

 

If the data is no longer required to fulfil contractual or legal obligations, it will be regularly erased, unless you have given CLAAS consent to process your data and/or further processing is required based on CLAAS' legitimate interests, for example to win back customers and defend against legal claims in legal disputes. In the case of data processed to defend against legal claims in legal disputes, the storage period shall also be based on the legal limitation periods. In this case, processing shall be limited, i.e. limited to the minimum scope required for the claim and blocked for other purposes.

IV. Categories of recipients

  • Carefully selected service providers. Service providers we engage, who support us in the performance of the business relationship, are granted access to the data. These companies operate in the following categories: Hosting providers, data management, software as a service, e-mail services, IT services (e.g. maintenance and support, data migration), consulting, service providers in the first, second and third level support, call centre services, customer administration, lettershops, marketing, media technology, telecommunications, customer relations management and lead management, tracking service providers, web agencies, compliance, disposal services (e.g. document shredders), companies who perform analyses for us, financial service providers, shipping and logistics services, printing services, technology service providers (e.g. for hardware and accessory parts). If any additional categories of service providers are employed, please refer to the relevant Separate Data Privacy Statement.

     

  • Transfer to third parties. We shall also transfer your data to third parties if this is permitted by legal or contractual provisions and/or you have given your consent. On this condition, the Data can be transferred to the following categories of recipients: Public bodies and institutions (such as the public prosecutor's office, police, tax authority, data protection supervisory authority) to process official requests, provided that this is in your interest or we are legally obligated to do so. The legal basis for this is Article 6(1f) or 6(1c) GDPR.

     

  • Data transfer within the CLAAS Group. We shall transfer your data to other companies within the CLAAS Group or grant them access to your data. Insofar as this is required for administrative purposes, this shall be based on our legitimate interest in internal administrative purposes and group reporting. The legal basis for this is Article 6(1f) GDPR. If this is required to prepare for an agreement initiated by you or to fulfil contract-related obligations, or if you have given your consent, the legal basis is Article 6(1b) or 6(1a) GDPR. If we are legally entitled to do this, the legal basis arises from Article 6(1c) GDPR. We refer to the Separate Data Privacy Statement for any data transfer to third parties beyond the scope described here.

     

  • Third parties with whom we have an ongoing business relationship. If this is required to prepare for a contract or to fulfil contract-related obligations, or if you have given your consent, the legal basis is Article 6(1b) or 6(1a) GDPR. If we are legally required to do this, the legal basis arises from Article 6(1c) GDPR.

V. Transfer to third countries

If we transfer your personal data ourselves or via service providers to countries based outside the European Union, we shall comply with the relevant particular requirements of Article 44 et seq. GDPR and our service providers shall also undertake to comply with these regulations. We shall therefore only transfer your data to countries based outside the European Union subject to the level of security guaranteed by the GDPR. This level of security is guaranteed in particular on the basis of an adequacy decision by the European Commission or with suitable guarantees in accordance with Article 46 GDPR.

 

VI. Obligation to provide personal data 

Unless specified otherwise in the Separate Data Privacy Statement, you are not legally or contractually required to provide your data.

 

VII. Rights of the data subject

In accordance with Article 15 GDPR, you have the right to obtain information about the data that we hold that relates to you. If incorrect personal data has been processed, you have the right to rectification of your data in accordance with Article 16 GDPR. If the legal requirements apply, you can request erasure or restriction of processing and submit an objection to data processing (Articles 17, 18

Information regarding your right to object according to Art. 21 GDPR

 

1. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Article 6(1) 1 f GDPR (data processing based on a balancing of interests).

 

If you exercise your right to object, CLAAS shall then cease processing of your personal data unless CLAAS can provide compelling legitimate reasons for doing so which override your interests, rights and freedoms, or unless the processing is used to assert, exercise or defend legal claims.

 

2. CLAAS processes your personal data for the purposes of direct marketing. You have the right to object to the processing of your personal data for the purpose of this type of marketing at any time.

 

If you object to your data being processed for the purposes of direct marketing, CLAAS shall cease using your personal data for these purposes.

 

Right to withdrawal of your consent pursuant to Art. 7(3) GDPR

 

If you have given your consent for your personal data to be processed, you have the right to withdraw your consent at any time. Withdrawing your consent does not affect the lawfulness of the processing of data on the basis of your consent before the time at which consent was withdrawn.

 

You can assert your rights against CLAAS using the contact details above.

If you believe that data is being processed in violation of data protection regulations, you have the right to lodge a complaint with a data protection supervisory authority of your choice. (Article 77 GDPR). 

If you wish to exercise your data protection rights of the data subject, we will process your data in order to fulfil our legal obligations in accordance with Article 6(1c) GDPR in conjunction with Articles 15–22, 12(3–6) GDPR and Article 7(3) G

B. Separate Data Privacy Statement

I. Provision of our website for the general public

 

If you only use the website for information purposes, i.e. if you do not register or communicate information to CLAAS in any other way (e.g. using our contact form), CLAAS shall only collect the personal data transmitted by your browser to our server. Data collection is a technical requirement in order for us to show you our website. The legal basis for this is Article 6(1b) GDPR. Your visit to the website is recorded in the log files; this is necessary to guarantee the functionality of the website and the security of the IT systems. The legal basis for this data processing is Article 6(1f) GDPR. You are able to object to the processing of data on the basis of a legitimate interest at any time with future effect, see Section A.VII. For the aforementioned purposes, we also have a legitimate interest in data processing.

 

The following categories of data shall be collected when you visit the website: Usage and traffic data, technical documentation and logged data, e.g.

 

  • date and time of access
  • time zone difference to Greenwich Mean Time (GMT)
  • IP address
  • host name of the accessing computer
  • website used to call up website
  • websites called up via the website (content of the request)
  • pages visited on the website
  • report on whether access was successful
  • volume of data transferred
  • information about the browser type, language and version used
  • operating system

 

This data shall be erased as soon as it is no longer required to achieve the purpose of its collection. As regards provision of the website, this is the case once the respective session has ended. If the data is stored in log files, this is the case after a maximum of 30 days. The data is not stored together with any of your other personal data.

 

In order to display external contents on our website (e.g. integrating an IFRAME to display the CLAAS Collection catalogue), we shall transfer your personal data specified above to third parties (e.g. companies within the CLAAS Group). The legal basis for this is Article 6(1f) GDPR. Our legitimate interest lies in making our website more interesting and user-friendly for you. You are able to object to the processing of data on the basis of a legitimate interest at any time with future effect, see Section A.VII.

 

II. Use of services (e.g. cookies, analytical and remarketing tools)

CLAAS uses services (e.g. cookies, analysis tools and remarketing tools) on this website. CLAAS uses these services to store information on your device (e.g. in your browser) and/or access information that is already stored on your device. This information may include personal data as well as data that is not related to a specific person. Where applicable, after the information has been stored or accessed, personal data may be processed further in accordance with your category selection. 

 CLAAS uses the following services in the following categories:

The legal basis for the use of the services (i.e. storing information on your device and/or accessing information stored on your device) in the Statistical Analysis, Marketing, and Additional Functions categories is Section 25(1) sentence 1 of the German Telecommunications Telemedia Data Protection Act (TTDSG) in conjunction with Article 6(1a) GDPR, subject to your consent. This information may include personal data as well as data that is not related to a specific person. If, after storing or accessing the information, personal data relating to you is processed in accordance with your category selection, we process this on the basis of Article 6(1a) GDPR, subject to your consent. You have the right to withdraw your consent, see Section A.VII. Withdrawing your consent does not affect the legality of storing information on your device and/or accessing information on your end device or the further processing of personal data in accordance with your choice of category that has been performed with your consent. Your consent is voluntary.
 

Using the "Change data protection settings" option, you can revoke your consent or make changes to your data protection settings:

Your consent is valid for six months. After this time, we shall ask you to reconfirm your consent. We shall also ask you to reconfirm your consent by displaying the cookie banner if new services are added to this website or if services change such that renewed consent is required in order to be able to continue to implement the services (e.g. changes of purpose)

 

Please note that your individual browser settings can potentially prevent your settings (e.g. your consent) from being saved long-term and we shall ask you to reconfirm your consent each time you visit our website.

C. Separate Data Privacy Statement: Handling (general) enquiries and complaints and relevant communication (e.g. request for information, ordering or support, callback requests) 

 

This is based on our legitimate interest, in accordance with Article 6(1f) GDPR, in the handling of the concerns you have raised with us and for the processing and pursuing of complaints as well as for communicating with customers and interested parties. You have the right to object to the data processing at any time, see Section A.VII. If the data processing serves to initiate a contractual relationship, this processing is based on Article 6(1b) GDPR.

 

The data needed in order to respond to your message is marked as mandatory with an asterisk (*). You can also provide us with additional data voluntarily. Mandatory data covers personal identification data (e.g. title, first name, last name), contact details (e.g. telephone number, e-mail address), company data (e.g. company name, address) and message contents (if you provide us with additional information about your concern).

We also process usage and traffic data (e.g. IP address, date and time of your enquiry). The legal basis for this data processing is Article 6(1f) GDPR, based on our legitimate interest in ensuring the functionality of this website and the security of the IT systems.

In addition to processing enquiries and complaints, we shall also use the data for the purposes of advertising and marketing measures. See Section D of this Data Privacy Statement.

 

If necessary, we shall also share your data with third parties, e.g. a CLAAS partner (e.g. who is responsible for your region or your chosen importer) or CLAAS Group companies, as required to pursue and act on your concern.

CLAAS saves your data in order to best advise you. Your personal data shall be saved for the purposes of responding to your enquiry, and then erased, unless we are legally or contractually obliged to save the data for longer or we are permitted to do so on the basis of your consent. For more detailed information, see Section A.III. of this Data Privacy Statement. On the basis of your consent and/or another legally recognised form of permission, including but not limited to our legitimate interest in accordance with Article 6(1f) GDPR, your data can continue to be stored, e.g. for the purpose of customer loyalty or retention and in relation to the defence of legal claims. In the case of your data being processed to defend against legal claims in legal disputes, the storage period shall also be based on the legal limitation periods (e.g. in accordance with civil law and the German Product Liability Act). As regards storage of your data, our technical infrastructure is designed along the basic principles of necessity and purpose limitation. As such, the affiliates and trading partners are granted access to such data as is required for the performance of their tasks. For more detailed information, see Section A.IV.

D. Links to websites of third parties

This website contains links to websites of third parties (e.g. companies belonging to the CLAAS Group). If you access the relevant link, the website of the third party will open in a new window. This Data Privacy Statement does not extend to data processing on the website of the third party. No data is transmitted to the third party through the link.